Average download of app after click on ad

The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install?

However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads.

There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps.

Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.

Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store.

Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year.

More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. Please log in to access our additional functions.

Yes, let me download! This is an exclusive corporate function. Get full access to all features within our Corporate Solutions. Statista Corporate Solutions. Immediate access to statistics, forecasts, reports and outlooks Usage and publication rights Download in various formats.

Statista Accounts: Access All Statistics. Basic Account. You only have access to basic statistics. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10, Most app developers and marketers refer to conversion rate CVR — the proportion of store visitors that download your app after viewing its page — as a key ASO metric to monitor.

For the App Store, you should also consider your install rate , that is the proportion of store visitors who download your app after seeing it elsewhere in the store.

Unlike on Google Play, visitors on the App Store can download apps directly from search or browse results. As a result, the install rate demonstrates how well your app stands out in search and browse results.

Between January 1, , and October 31, , AppTweak found that the average conversion rate across categories in the US was The answer: usually no more than five minutes, and almost never more than thirty.

We were pleasantly surprised by these findings. We thought channels like Facebook and Pinterest would have a lower conversion-to-install in the first minute because their users are known to get distracted easily. What we found was the opposite. Facebook and Pinterest had the highest percentage of opens in the first minute of someone clicking a link. All links are not created equal. As you can see by the data, click-to-install rates by feature seemed to have the most variance.

Focusing on the right features can have a huge impact on how many people end up opening your app.